How to comply in 2025 with PPWR in Europe and Packaging Regulations in the US? The Future of Sustainable Packaging
The packaging sector is facing an unprecedented transformation. With the imminent implementation of stricter regulations in Europe and the United States, companies must move from asking “what to do?” to “how to do it?”. Regulatory compliance is no longer an option, but an urgent necessity to ensure business competitiveness and sustainability.
Europe: Adapting to PPWR in 2025
The European PPWR (Packaging and Packaging Waste Regulation) is redefining packaging standards, driving the transition to recyclable and sustainable solutions. Companies must ensure that their products meet the new requirements, minimizing their environmental impact and reducing dependence on single-use plastics.
United States: Regulations that Impact at a National Level
In the US, states such as California have adopted pioneering regulations that will influence the rest of the country. California’s SB 54 establishes bans on non-recyclable materials, waste reduction goals, Extended Producer Responsibility (EPR) programs, and recycling mandates. Twelve more states are currently considering implementing EPR in the next two to three years, adding to the five that have already passed it. Together, these regulations will affect more than 40% of the U.S. population, making it essential for businesses to adapt to these new regulations.
A Global Trend Towards Responsible Packaging
Globally, efforts to reduce plastic pollution are gaining momentum. It is estimated that countries representing 36% of the global population and nearly half of global plastic consumption could influence negotiations for the Global Treaty on Plastic Pollution. In addition, growing concerns about hazardous chemicals in packaging are driving new regulations.
A recent PlastChem Report identified more than 16,000 chemicals used in plastics, of which at least 4,200 are considered hazardous to human health and the environment. Among them, PFAS (per- and polyfluoroalkyl substances) have been particularly singled out for their impact on health, including liver damage, hormonal disruption, immune suppression and cancer risk. Removing them from packaging is a challenge that requires innovative solutions without compromising the functionality or efficiency of the materials.
The Solution: BIOVITALIO, Innovation for Sustainable Packaging
In the face of this challenging scenario, the transition to fiber packaging is accelerating, especially in Europe, where regulations and consumer perception favor paper over plastic. However, the challenge is to find alternatives that meet the requirements of recyclability and functionality without resorting to conventional plastic coatings.
Our BIOVITALIO technology is the ideal solution for this change. It is a biodegradable coating that allows packaging to maintain its recyclability without compromising its resistance to water, liquids and grease, eliminating the need for plastic barriers. With BIOVITALIO, your company will be able to comply with emerging regulations while offering more sustainable, competitive packaging that is aligned with market expectations.
Get ready for the Future of Packaging
Change is imminent and companies that act now will have a strategic advantage in the market. In this dynamic regulatory environment, we offer flexible, future-oriented strategies to help you make the leap towards more sustainable packaging.
Contact us today and find out how BIOVITALIO can transform your packaging strategy for 2025 and beyond!